Established in 1951, IOM is a Related Organization of the United Nations, and as the leading UN agency in the field of migration, works closely with governmental, intergovernmental and non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the benefit of all. It does so by providing services and advice to governments and migrants.
IOM is committed to a diverse and inclusive work environment. Internal and external candidates are eligible to apply to this vacancy. For the purpose of the vacancy, internal candidates are considered as first-tier candidates.
Context
The Online Communications Unit (OCU), the Manila-based branch of the IOM Media and Communications Unit, focuses on several key areas of work. These include bringing expertise and agility to manage the digital environment effectively, ensuring IOM's online presence is a strategic priority, maintaining consistency in online brand representation, guiding and empowering colleagues through web management training, and being dedicated to swift and effective responses to web based demands, efficiently meeting various web-related needs.
Under the direct supervision of the Web Production Supervisor and the overall supervision of the Head of the Online Communications Unit (OCU), the incumbent will be responsible for analyzing data from IOM websites using different SEO and data analytics tools. The successful candidate will take follow up action on SEO recommendations for content effectiveness and website positioning and ranking on search engines.
Core Functions / Responsibilities
- Participate in the development of a SEO content strategy based on a thorough keyword research framework that identifies key terms and phrases, keyword competition, and search volume that can drive organic traffic to the IOM global website.
- Optimize the ranking on search engines of IOM websites, particularly the IOM global website.
- Implement on-page optimizations by making sure meta tags, headings, and content structure are properly optimized for targeted keywords while adhering to search engine guidelines.
- Develop off-page optimization activities such as guest blogging, influencer outreach, and the creation of strategies that will get quality backlinks from reputable websites to improve the IOM global website and other IOM websites’ credibility and rankings.
- Participate in the development of an audience engagement approach that combines user persona creation, content strategy, social media, and email marketing campaigns (i.e. Mailchimp) that will help align with the interests and preferences of IOM’s target audience.
- Work closely with Sr. Website Assistant (Production) to continually measure results across organic web channels and adjust approaches to increase engagement and reach. Leads on monthly reporting measuring metrics, ensures digital leadership is abreast of performance, and feeds into internal reports as needed.
- Share knowledge and provide basic SEO and web standard process guidance to the team.
- Perform other duties as may be assigned.
Education
- University degree in Communication, Digital Communications, Digial Marketing, Specialized SEO Training, or a related field from an accredited academic institution, with four (4) years of relevant professional experience; or
- Completed High School Degree from an accredited academic institution, with six (6) years of relevant professional experience.
- Knowledge of and certification in website management is desired.
Experience
- Minimum of 4 years of relevant work experience in implementing SEO marketing and strategies, ideally with an international organization.
- Experience working in the fields of Digital Marketing, SEO and Online Communication.
- Strong technical skills to conduct website audits, implement on-page and off-page optimization techniques, and troubleshoot technical SEO issues.
- Proficiency in various SEO tools and the ability to analyze data using tools like Google Analytics, and Search Console.
- High level of adaptability and a strong drive for continuous learning in the ever changing SEO landscape that includes algorithm udpates, industry trends, and release of new technologies.
- Ability to provide clear reporta on SEO projects.
- Working knowledge of HTML, CSS, and JavaScript development and constraints .
- Proficiency in MS Office products (Word, Excel, PowerPoint).
Languages
For this position, fluency in English is required. Knowledge of a second official UN language is desirable.
Values
Inclusion and respect for diversity
Respects and promotes individual and cultural differences. Encourages diversity and inclusion.
Integrity and transparency
Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
Professionalism
Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
Courage
Demonstrates willingness to take a stand on issues of importance.
Empathy
Shows compassion for others, makes people feel safe, respected and fairly treated.
Core Competencies
Accountability
Takes ownership for achieving the Organization’s priorities and assumes responsibility for own actions and delegated work.
Communication
Encourages and contributes to clear and open communication. Explains complex matters in an informative, inspiring and motivational way.
Managing and sharing knowledge
Continuously seeks to learn, share knowledge and innovate.
Teamwork
Develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.
Delivering results
Produces and delivers quality results in a service-oriented and timely manner. Is action oriented and committed to achieving agreed outcomes.
How to apply
Interested candidates are invited to submit their applications online by clicking on the APPLY button and completing the profile registration.
FEES
IOM does not charge any fees at any stage of its recruitment process (application, interview, processing, training or other fee). IOM does not request any information related to bank accounts.