Community Response Map

Community Response Map (CRM) is a feedback platform which facilitates online tracking, compilation and visual mapping of communications received by target communities. This tool has been developed by IOM to enhance community engagement and two-way communications. Community Response Map allows project managers to easily customize, pilot, and scale feedback solutions that connect directly with target populations. CRM can turn a simple information campaign into state of the art interactive feedback.

How it Works

Several years ago when IOM was asked to pass life-saving messages to a widespread population of a poorly connected developing country, we found ourselves stumped. The choice was between traditional media outlets which were expensive, unreliable and not trusted and one to one communication. It would have taken years to achieve our goal with individual communication. Commercial media was prohibitively expensive. So we designed a digital based solution that combined social and traditional media with powerful tools to collect and visualize feedback from the population.